From first message to closed deal, and every renewal after.

Orella answers every enquiry, follows up and gets you paid.

  • Free trial
  • No credit card required
  • Cancel anytime

Every customer gets a record of their own.

Ama messaged a spice shop at 21:47. Six weeks on, her record shows two orders and the reminder that brought her back.

A sample customer record in Orella. Ama Mensah asked on WhatsApp about delivery to Tema at 21:47 on 14 October, was answered, and paid GHS 140 by mobile money five minutes later. On 25 November a reorder reminder brought her back for a second order of GHS 120, moving her from New contact to Engaged.

Orella answers like you would, using your own prices and policies.

  • You get first say. During your working hours you have three minutes to reply yourself, and Orella backs off the moment you do.
  • Prices come from you. If a reply quotes an amount you haven’t given Orella, it doesn’t get sent.
  • Customers know it’s automatic. If someone asks whether they’re talking to a person, Orella tells them it’s your business’s automatic reply.
  • When Orella doesn’t know, it says so. The customer hears when you’ll get back to them, and the question goes on your task list.

Your customers pick the app. Orella answers in it.

  • WhatsApp
  • Instagram
  • Messenger
  • Email

Customers pay by mobile money or card without leaving the conversation.

Getting set up takes three steps.

  1. Connect your channels

    WhatsApp, Instagram and Messenger connect through Meta’s own sign-in. On Growth and up, we do it with you.

  2. Add your business details

    Your prices or rates, working hours, payment methods, policies and the questions customers always ask. Orella answers from these and nothing else.

  3. Switch answering on

    Nothing goes out until you turn it on. After that, every customer gets an answer, even after hours.

Here’s what businesses say about it.

Payments and follow-up emails

Most of my payments came in late at night or on weekends, and not one went missing. Nearly 1,700 emails went out for one cohort, and I didn’t write or send any of them.

Naa Adjeley TettehFounder of an education business, Accra

Contracts and e-signing

I didn’t have to print or scan anything. The contract came to me online and I signed it there.

Selorm AgbekoDoctor with a private practice, Accra

Pipeline, contracts and client portal

Our past clients hear from us now. Their contracts and history sit in one place, and they check where things stand in the portal instead of calling.

Kwabena AsamoahProperty developer, Accra

Plans start at GHS 199 a month.

Every plan answers enquiries, follows up and takes payment.

  1.  

    Starter

    GHS 199/month

    14-day free trial

    No enquiry sits unseen overnight: each one is tracked and followed up.

    What’s included

    What's included:

    • WhatsApp, Messenger, and Instagram messaging, connected directly to your business
    • Every enquiry automatically tracked, start to finish
    • An instant reply to every new enquiry, even after you’ve closed. Add your prices, stock and delivery areas and it answers those questions too
    • Leads routed to the right person on your team, and flagged if nobody replies
    • Rebooking, reorder and fitting reminders, matched to the kind of business you run
    • A weekly digest showing exactly what Orella caught for you
    • A drag-and-drop builder for your own email campaigns
    • Up to 2 saved customer groups, like your regulars, to message together
    • 300 messages and 1 team seat included every month (GHS 0.50 per extra message)
    • Your trial includes every Pro feature, so you can try them before you choose
    Start with Starter
  2. Most picked

    Growth

    GHS 399/month

    14-day free trial

    We set up WhatsApp and Meta with you, so they work from day one.

    What’s added

    Everything in Starter, plus:

    • Win-back messages for customers who’ve gone quiet, plus testimonial asks and check-ins that run on their own
    • Your own automated journeys, built in a drag-and-drop editor
    • AI that writes a first draft of a message from a customer’s own history, for you to edit
    • Online booking, with a link customers use to book time with you
    • Orders taken in the chat: Orella works out the total, sets the stock aside and sends a payment link, or sends your booking link when they want to book
    • A report showing which of your emails get opened and clicked
    • A branded portal your own customers can log into
    • A CS-led setup call to get WhatsApp and Meta connected right, instead of doing it alone
    • 800 messages and 2 team seats included every month (GHS 0.40 per extra message)
    • Up to 2 business locations and 5 saved customer groups
    • Your trial includes every Pro feature, so you can try them before you choose
    Start with Growth
  3.  

    Pro

    GHS 999/month

    30-day free trial

    Every location’s enquiries in one place, from first message to signed contract.

    What’s added

    Everything in Growth, plus:

    • Contracts with real e-signatures, sent and signed inside Orella
    • Branded invoices you can download and send
    • Referral asks that go out on their own to customers who are doing well with you
    • A report on where your customers come from, plus an optional test that shows how many extra wins Orella brings in
    • Webhooks, which send your Orella data to the other tools you use
    • No limit on saved customer groups
    • 3,000 messages and 5 team seats included every month (GHS 0.35 per extra message)
    • Multiple business locations, not just two
    • Sized and priced for multi-location, higher-volume businesses
    • A 30-day trial, twice as long, to prove it across every location
    Start with Pro
  4.  

    Business

    GHS 2,500/month

    + GHS 500 one-time setup

    30-day free trial

    Your own pipeline stages, so Orella follows the way your team sells.

    What’s added

    Everything in Pro, plus:

    • A full sales pipeline: configure your own stages instead of a flat lead list
    • 8,000 messages and 10 team seats included every month (GHS 0.30 per extra message)
    • The full campaign builder, with multi-column layouts, hero images, and everything a dedicated marketer needs
    • Complete control of the whole platform, run entirely by your own team
    Start with Business
Not sure which plan fits? Answer five questions.

Question 1 of 5. How many people need access to Orella?

License

Priced for you

The whole platform under your own brand, a growth manager running your campaigns, and features built for your business.

Contact sales

Questions about plans? Email hello@orellahub.com.

Here’s what people usually ask first.

Will my customers know it’s automatic?

Orella never pretends to be a person. If a customer asks, they’re told it’s your automatic reply. You can jump into any conversation, and Orella stops as soon as you reply.

What counts as a message?

Every message Orella sends for you, on any channel: answers, reminders, campaigns and the replies you send yourself. Messages your customers send you don’t count. Past your plan’s allowance, each extra message costs GHS 0.30 to GHS 0.50, depending on your plan.

Do I pay Meta for WhatsApp as well?

Your WhatsApp runs on your own WhatsApp Business account, so any fees Meta charges are billed by Meta to you. Orella doesn’t pass them through or add to them. Messenger and Instagram have no Meta fees.

What happens when my trial ends?

You don’t need a card to start, so nothing is charged. You’ll get a reminder three days before the end. If you haven’t picked a plan by then, your account pauses and your data stays as it was.

Can I cancel?

Yes, from Settings, whenever you like. You keep access until the end of the period you’ve paid for, and you can export your contacts and pipeline at any time. You can also pause for 30, 60 or 90 days instead.

Who can see my customers’ data?

Only your team. Each business’s data is kept separate at the database, your channel and payment credentials are encrypted, and your data is never sold or used to train AI models.

Someone will message you tonight.

Try it on tonight’s messages. You’ll see every enquiry Orella catches before you have to decide anything.

Start free trial
  • Free trial
  • No credit card required
  • Cancel anytime